Atal Bihari Vajpayee School of Management & Entrepreneurship (ABV-SME) is organising a Masterclass by Shri. Pradeep Kashyap on 10th February, 2021, from 03:30 P.M. to 05:30 P.M. (IST).
Shri. Pradeep Kashyap is the founder of MART (founded in 1993), a rural marketing consultancy firm working in emerging markets. He has immense exposure in the areas of rural marketing and social enterprises. He has introduced "Rural Marketing” in Business Management Schools in India and Bangladesh. He is also author of the most comprehensive 'Rural Marketing' book, for students and practitioners alike.
Mr. Kashyap has been Marketing Advisor to the Ministry of Rural Development, Government of India and has served on Prime Minister Office and Chief Minister Committees on rural development as also national committees of Reserve Bank of India and similar institutions. He is also Consultant with the World Bank and United Nations and fortune 500 companies. Shri. Pradeep Kashyap is regarded as ‘the Father of Rural India’ by Prof. C K Prahalad in his book Fortune at the Bottom of the Pyramid.
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